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Choice – Jose Luis Nueno


We are seeing a changing balance between variety and cost. Consumers are making a trade-off in a smart way and cost is winning over variety.

Professor Jose Luis Nueno – IESE, Barcelona
José is a Professor in the Marketing department at IESE. He received his Doctorate of Business Administration (Marketing) at Harvard University, Master of Business Administration at IESE and Degree in Law at the Universidad de Barcelona.

His areas of interest include the media and entertainment industry and retail and distribution strategy.  He has published articles on globalization, marketing of consumer goods and luxury goods and relationship marketing. He has taught at a several business schools, including the elective course of Industrial Marketing at INSEAD, France as well as other management programs.

He was a visiting professor at the University of Michigan and in joint programs with the University of Michigan and IESE in Vevey, Switzerland and Shanghai, China. In 2003 he was part of the faculty team for the Harvard Business School AMP Middle East Program and the Strategic Program for Retail Managers.

He is a member of the Boards of Directors of a number of leading international companies. He is also a corporate consultant and advises national and international corporations in the area of marketing and strategy.

Read Jose’s views on the Future of Choice

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